Educators and their Perception on Children Essay

Studies reveal that there has been an increasing degree of childhood challenging behavior. On a survey made by Joseph et al (2003) as cited from Strain and Joseph (2004) revealed that 73% of educators perceived that children with challenging behaviors has been increasing. More importantly, educators have also been affected by such an increase of challenging behaviors as 70% of them claimed that children with such make them feel stressed, while 60% said that it has a negative effect on their job satisfaction. Since challenging behavior has been increasing at present, such also has a negative effect on teacher turnovers. In relation with it, it has also been viewed that such a character of children has a significant relationship to the educator’s burn out and amount of complaints that they receive from the parents. In consequence, the school’s upper administration, tend to squeeze their budgets for a more costly approach and on the other hand, educators are being questioned of their efficiency. During the 1960’s educators believed that the source of difficulties in their class primarily emerges from children with problem behaviors. As such, they tend to see them as â€Å"bad apples† that could be removed in order to maintain a more favorable environment (Long et al, 1965) as cited from Strain and Joseph (2004). In fact studies of Joseph et al on 2003 revealed that 40% of educators reveal that they have removed students from their class for the past 12 months. Another problem that the educators experience is that they take the approach to children with challenging behavior as evident on their expression of â€Å"frustration, anger, inadequacy, fear, guilt and stress† (Strain and Joseph, 2004). In addition with this, respondents also reveal that they felt â€Å"overwhelmed, undervalued and disrespected† (Strain and Joseph, 2004). These feelings are clear indications that there are problems that the teacher needs to address. The educator needs to cope with these kinds of feelings in order to provide more self-control and rational thinking to be able to effectively address their students’ challenging behavior. Odom et al (1990) as cited from Strain and Joseph (2004) also found out that a teacher’s openness to adopt a new approach towards teaching children could also affect the rate in which children could go through with the problems that he or she is experiencing. It has also been perceived that the amount of work that the teachers have to handle could also impact how the way the handle children with challenging behavior. For teachers who have a lot of priorities and paperwork, to ask them to â€Å"do one more thing† further adds to their frustration. Teachers also argue that they don’t have enough training in order to deal with this type of children. These situations in addition to their relatively low wages are also determining factors of their negative attitude towards children with challenging behavior.

Summary of World Future Society

The article entitled â€Å"World Future Society† talks on how the world economic system has made different countries interconnected with each other through the growth of the information and technology system.Nowadays, the current trend of immense development within the field of information technology has outgrown all of the technological innovations from the past decades altogether. And as such, businesses across countries rely heavily on such developments in this field.However, despite these improvements and developments in the realm of information technology, this same field is also deemed as the probable reason of economic breakdown in the future.The saturation in terms of market and development, the inevitable breakdown and its characteristic vulnerability to error may be experienced in the future in this field and will greatly affect how the system will work and how certain business enterprises will respond.In addition, the development in this field will enormously put in to jeopardy the individual talents that each person holds.As such, though technological development may be one of the greatest achievements ever discovered by human beings, it still has downsides that the society must carefully watch out for.Although it has been proven that through the years, technological innovations allowed for great changes and development in the society, too much reliance on it may be dangerous to the people in general.ReferenceBrown, A. (2000). World Future Society. Gale, Cengage Learning. Retrieved September 22, 2008, from http://www2.bc.edu/~rappleb/informationoverload.htm

Homebound Furniture

To provide a unique and modern furniture products. To provide a high quality product in an affordable price. To be client-oriented. Vision To be the leading manufacturer of furniture and to elevate the quality of furniture products in the country. Business Concept Statement Homebound product varies from a wide array of homes, offices and various establishments' furniture's. The company sees to it that delivers high quality products from the world-class raw materials made in the Philippines. It's unique, innovative and functional designs suited to the taste of meticulous customers.Its products cater customers who have furniture needs. Homebound furniture only gives customers top of the line products that will last long and give full customers satisfaction. Homebound furniture's can be bought in its own store. The company also reaches a lot of people to promote their products by joining expositions, bazaars and hosting our own exhibit. Business and its Management Team A Homebound is a company that manufactures and sells furniture's for homes, offices and establishments. Its product is made of high quality materials and designs that are unique and innovative.The products are mostly made of world class materials made in Philippines. Rationale The proponents establish this business because it is a good to be a direct seller/ manufacturer of furniture products than to hire a distributor. The key people who will invest 1. CEO/president Job Description: Holds and liable for all transactions of the business. Job Specifications: College graduate, have a skills in business management and business financial, computer literate Qualifications: Has an experience as board director in a many Estimated Salary per month: PH 180,000 per month Job Status: Full time Capital: 10 Million 2.Marketing and Sales Director Job Descriptions: Liable for maintaining and establishing marketing strategies and sales production. Job specifications: College graduate, have a skills and talent in ma rketing strategies and good in sales. Qualifications: Has an experience and knowledge in handling marketing and sales department Job Status: Full time 3. Production and Operation Director Job Description: Spearheads the production and operation department JobSpecifications: College graduate, have good skills in supervisory manufacturing department Qualifications: Has an experience in handling operations department Job Status: Full time Relationship Statement 1. CEO/President Supervises: Finance Director, HRS Director, Marketing and Sales Director and Production and Operation Director Coordinates: All departments Outside the company: IT, City Office 2. Production and Operation Director Reports to: CEO/President Supervises: Maintenance Head, Assembly, Finishing, Creative Design, Quality Control Coordinates: All executive management

Supply chain management Essay Example | Topics and Well Written Essays - 2250 words - 1

Supply chain management - Essay Example 1). This paper will discuss what a supply chain is and how managers can effectively and efficiently generate positive integration and response of its operations and services. Porter and supply value analysis Michael Porter  (1980) posited that there are values required in the operational chain of an organization or an industry to attain certain competitive leverage and advantage (p. 12). Porter suggested that evaluating the internal dynamics and activities of an organization will add more value to the supply, product, and services cost-efficiently—targeting that this will gain marginal value for products or services (Porter, 1980, p. 20; Fawcett, Ellram & Ogden, 2007, p. 15). If the business operations, marketing, sales, and systems are smoothened, it is expected that the company will gain marginal value for these products and services (Gadde & Hakansson, 2001, p. 1). This precluded the fact that the company is able to strategize and identify the targeted market where their products and services can be delivered satisfactorily and in less cost (Porter, 1980, p. 20). Experts contended that if managers are able to concretely apply the supply chain analysis well as a power tool for strategic planning, the administrative and organizational model can be applied and be extended in the entire supply chain and distribution networks (Porter, 1985, p. 3). Thus, it must be understood that the successful delivery of product and the ensuing economic reward it can generate for the organization (Porter, 1985, p. 3). Business strategists likewise opined that the best possible value can only be attained if the relevance of the processes in all stages is valued and if proper synchronization of all related activities is also logically synchronized (Hugos, 2006, p. 1; Christopher, 2005, p.20; Gadde & Hakansson, 2001, p. 10). Porter (1985) cited an example of the application of value chain analysis led by a manufacturing industry. The company acquired raw materials and opt imized them in the production of a certain product deemed useful and demanded by the market. The company network with retailing industries and presented the products conveniently to targeted customers either through advertisement or any form of rigorous promotion to appeal to its customers its usefulness and the entailing services it could support them (Mindtools, 2013, p. 1). Often, the retailers will package the promotion and use of the products to which it targeted to distribute. Porter’s formula on this is shown below (Mindtools, 2013, p. 1): Value Created and Captured – Cost of Creating that Value = Margin When the organization value what it produces, the more profitable it will be and the more customers are enticed to purchase these products, the more competitive advantage is therefore built (Mindtools, 2013, p. 1). Porter contended that if the human resources of the company understand how they created value and if they are able to participate in creating more va lue, they are likely be able to develop the critical elements

Wal-Mart at the New York Stock Exchange Essay Example | Topics and Well Written Essays - 1250 words

Wal-Mart at the New York Stock Exchange - Essay Example The company is one of the biggest retailers in the world and deals in various products ranging from food items and clothing to electronics and pharmaceuticals. It operates in three business segments – Walmart US, Walmart International and Sam’s club. The company has operations in all states of the US besides 11 other countries including the developing economies like China and India (50). Ernst and Young LLP are Wal-Mart’s independent auditors. The auditors in their report have stated that the internal controls over the financial reporting are satisfactory and as per accounting principles as of January 31, 2011, and that the statements presented in the annual report provide the fair financial position of the company as a whole for both the years 2010 and 2011. Industry outlook The retail industry is one of the most competitive and unpredictable industries. With the world becoming a global village, it has become imperative that organizations in this sector reach ou t to unexplored geographical locations earlier than their competitors to take advantage of the new markets. For this, they need to be quick to adapt to the new cultures of these markets. This sector also has competition from technological innovations in communication. Since it has now become easier to get in touch with the customer through the internet, companies need to utilize these facilities to the fullest and at the earliest. Environmental concerns are also the issues which the companies in this sector cannot ignore. Future plans As per the CEO, Duke â€Å"the company has five-point priorities – growth by adding customers†¦..expanding the company sustainability effort† (D’Innocenzio and Bartels). Expansion within the US remains his top priority as well. The company plans to increase its Sam’s Club membership by improving the customer experience for its members. They also plan to increase transparency is the price. Wal-Mart is also planning to ex pand web presence to more geographical locations. Wal-Mart US is experimenting with new formats and is planning to launch Walmart Express to start with. Walmart international is targeting to increase new space by 23 to 24 million square feet in emerging markets this year. Income Statement analysis The company uses multi-step income statement. The company’s gross margin was at 25.26% in 2011 as against 25.4% in 2010. This shows that the gross profit did not show much change as a percentage of sales over the two years. In absolute numbers, the gross profits for 2011 and 2010 (in millions) were $106,562 and $103, 641respectively. Income from operations before income tax (in millions) was $23,538 in 2011 and $22,118 in 2010. The increase in both these incomes is attributable to increased sales due to its expansion into new markets and increase in the number of stores. The company increased its floor space by 3.4% during the financial year 2011 (Annual Report 17). The favorable ex change rate also helped the sales figure to increase (17). One more reason for this increase is the reduction of the effect of the financial crisis in US markets. Cash Flow statement analysis Cash Flow statement shows that the net cash (in millions) provided by the operating activities for 2011, 2010 and 2009 was $23,643, $26,249 and $23,147 respectively.

Three elements of a poem Term Paper Example | Topics and Well Written Essays - 500 words

Three elements of a poem - Term Paper Example Aside from the form, another appealing element of the poem is its theme which is about undying love. It aims to show that love goes beyond life. It is an everlasting devotion to one’s loved one. The universal theme of the sonnet is one of the reasons why it has gained literary acclaim. The major figure of speech used in the sonnet is anaphora or the repetition of a word or phrase. This theme is emphasized through the poet’s repetition of â€Å"I love thee† in several lines of the poem. Of the fourteen lines of the poem, the phrase â€Å"I love thee† appears in eight of the lines. The use of anaphora further reinforces the theme of the sonnet. Another figure of speech employed by Browning is the use of alliteration which is the repetition of consonant sounds. Example of these are in line 3, where the words â€Å"soul† and â€Å"sight† are used and in line 8, where the words â€Å"purely† and â€Å"Praise† were utilized. Lines seven and eight indicate the presence of similes, which is, â€Å"I love thee freely; as men strive for Right, I love thee purely, as they turn from Praise† (Clugston, 2010). The form, the theme and the figures of speech that one finds in the sonnet has made one appreciate this poem more. It inspires one to fall in love because of the joy that it brings. The sonnet gives one a yearning to learn to love and be loved in the way that is described by the poet. One is affected even after reading only the first two lines â€Å"How do I love thee, let me count the ways†. The first two lines impact on the reader is somehow that of irony. It leaves one into thinking whether one can really count the ways, much more, measure the extent of one’s love for another. It is ironic because at the end of the poem, one realizes that, the number of ways to show love is beyond counting because it an emotion that goes beyond one’s life. This poem is considered by one as very typical of an English

Climate Change and Management and Mitigation Term Paper

Climate Change and Management and Mitigation - Term Paper Example In the contemporary environment of fast advancing technology and rapid globalization, climate change has become a major concern for the environmentalists. The various drivers of climate greatly contribute towards sustenance of life and determine characteristics and distribution of ‘natural and managed system including the cryosphere, hydrology and water resources, marine and freshwater biological systems, terrestrial biological systems, agriculture, and forestry’(Parmesan and Yohe, 2003; Thomas et al., 2004). The managed system can broadly be defined as systems that have considerable human input like agriculture, health etc. Hence, the interdependence of the systems becomes an important factor for the wider implications of climate change. The rapid advancement of technology has brought about a massive change in our lifestyle which has not always been in our best interest. Some of the ways and means, which have contributed to our better living conditions, have also brought certain challenges in its wake that needs our urgent attention. The limited natural resources like water, land and fresh air are being taken for granted with scarce regard for the future legacy that our children are going to inherit from us.   The history has been witness to gradual and abrupt climate change through the millions of years which has been responsible for the extinction of living organisms, including plants, animals and human life. The changes in the physical geography of the earth have also been contributed to the abrupt changes in the earth’s climate caused due to some known and unknown factors. The Eastern Island Civilization and Maya civilization ar e prime examples of climate change caused primarily due to the widespread ramification of a highly developed society and urbanization.  

Definition of Art Essay Example | Topics and Well Written Essays - 750 words

Definition of Art - Essay Example It communicates not only the artist ideas but also its emotion. It is largely based and facilitated more by intuition than reason as the receiver is more dependent on the experience and feeling evoked by the art. While art can be interpreted by logical reasoning as what was impressed to the spectator, the experience, however, is still subjective and relative to the interpretation of the receiver. Such, while the intellectual faculty is stimulated by the impression of a particular art form, it still appeals largely on emotion. And unlike the Scientific subject, art is generally organized in accordance with the technique or medium rather than the specialization of knowledge. Artistic technique refers to the degree of fluency of the artist in rendering the art through a medium. For example, with regard to its classification according to the medium, art can be categorized as the performing arts or literature. With regard to other media such as the material or component in rendering the a rtistic by-product, it can also be classified as â€Å"painting† in reference to the medium of paint of rendering the artistic impression. Art also requires a loftier sense of ability or mastery of its medium. It can be the well-versed articulation and adept use of a language to impart meaning and substance that moves the readers. That mastery of the language, whether it be the creative style or the originality of the approach of rendering the thoughts, or a combination of the two, has been best exemplified by the works of William Shakespeare as it enables the reader to grasp his meaning while regurgitating the manner it was conveyed with words. The fluency of technical execution can also be construed as art and even a requirement as manifested in Leonardo da Vinci’s works. For art is subjective and relative to the experience of its viewers, making the judgment about its value can be difficult. The quality or value of art is difficult to determine for the criteria of w hat makes good or bad art is also relative; whether it is the technical fluency of the artist or the intent and impact of the art to its receiver determines a good or bad art is difficult to say. Perception differs from one person to another. But regardless of its subjectivity, it is commonly agreed that what is not aesthetically satisfying cannot be considered as an art. Aesthetic satisfaction is not only confined to beauty, however; gory and horrible images that are intended for social or thought-provoking intention can also be considered as art although its prime motivation is not the aesthetic pursuit. The classic example to this would be Pablo Picasso’s Guemica (1937) In the twentieth century,  where he utilized arresting cubist  techniques and unembellished  monochromatic oils, to portray the dreadful result of a contemporary bombing of a small, ancient Basque town. Even blasphemous rendering can still be considered as an art as exampled by   Andres Serrano's  Piss Christ  (1989) where a photograph of a cross which is considered holy to the Christian religion, depicted  Christ's sacrifice and final suffering in a manner that is immersed in the artist’s own urine.  Ã‚  

Ethics in Accounting - Enron (History and Background of Enron) Essay

Ethics in Accounting - Enron (History and Background of Enron) - Essay Example Lay was named the chief executive officer in 1986. This is when the company adopted the name Enron Corp. During the merger, Enron had incurred a huge debt and lost its executive rights to pipelines as a result of deregulation. In 1987, the company realized that it had made a loss of close to $ 1 billion, it worked the loss down to $ 142 million, and the loss made the company adopt a different strategy in order to cushion itself against price fluctuations (Lucian & Cristina, 2007). Jeff Skilling, a consultant hired by the company, came up with a new business plan that would help the company generate earnings. This new approach called for the creation of gas banks where Enron Corp bought gas from different suppliers and sold it to consumers (Thomas, 2002). Enron assumed the associated risks. The company started to venture into other business areas beyond the natural gas and pipeline. This saw Enron become a financial trader as well as market maker in various products and services including water, broadband, coal, power, and steel among others. In 1992, the Enron extended its operations to South America through the acquisition of Transportadora de Gas del Sur. By 1993, the company’s power plant in England began to operate. By the late 1990s, the company had started to implement a number of innovations that would help to lower the cost of electricity and gas by almost 50 percent. In 1994, the company did its first electricity trade which proved to be profitable. In 1995, after the establishment of a trading center in London, Enron ventured into the European wholesalers market. The construction of the Dabhol power plant to be located in India started in 1996, although the project was later abandoned and put up for sale due to political reasons. During the same year, Skilling was made the chief operating officer for the company. He managed to convince Lay that the gas bank model he had introduced could be applied to electric energy

Arithmetic Mean and Five-step P-value Approach Essay Example for Free

Arithmetic Mean and Five-step P-value Approach Essay A manufacturer of chocolate candies uses machines to package candies as they move along a filling line. Although the packages are labeled as 8 ounces, the company wants the packages to contain a mean of 8. 17 ounces so that virtually none of the packages contain less than 8 ounces. A sample of 50 packages is selected periodically, and the packaging process is stopped if there is evidence that the mean amount packaged is different from 8. 17 ounces. Suppose that in a particular of 50 packages, the mean amount dispensed is 8. 159 ounces, with a sample standard deviation of 0. 051 A. Is there evidence that the population mean amount is different from 8. 17 ounces? (Use a 0. 05 level of significance. ) B. Determine the p-value and interpret its meaning. 9. 27 In New York State, savings banks are permitted to sell a form of life insurance called savings bank life insurance (SLBI). The approval process consists of underwriting, which includes a review of the application, a medical information bureau check, possible requests for additional medical information and medical exams, and a policy complication stage in which the policy pages are generated and sent to the bank for delivery. The ability to deliver approved policies to customers in a timely manner is critical to the profitability of this service. During a period of one month, a random sample of 27 approved policies is selected, and the total processing time, in days, is recorded (and stored in insurance): 73 19 16 28 31 56 45 17 22 18 91 92 50 51 69 A. In the past, the mean processing time was 45 days. At the 0. 05 level of significance, is there evidence that the mean processing time had changed from 45 days? B. What assumption about the population distribution is needed in order to conduct the t test in (a)? C. Construct a boxplot or a normal probability plot to evaluate the assumption made in (b). D. Do you think that the assumption needed in order to conduct the t test in (a) is valid? Explain. 93. 1 One operation of a steel mill is to cut pieces of steel into parts that are used in the same frame for front seats in an automobile. The steel is cut with a diamond saw and requires the resulting parts must be cut within ? ± 0. 005 inch of the length specified by the automobile company. The file Steel contains a sample of 100 steel parts. The measurement reported is the difference, in inches, between the actual length of the teel part, as measured by a laser measurement device, and the specified length of the steel part. For example, a value of -0. 002 represents a steel part that is 0. 002 inch shorter than the specified length. A. At the 0. 05 level of significance, is there evidence that the mean difference is not equal to 0. 0 inches? B. Construct a 95% confidence interval estimate of the population mean, Interpret this interval. C. Compare the conclusions reached in (a) and (b). D. Because n= 100, do you have to be concerned about the normally assumption needed for the t test and t interval? 9. 45 In recent year, the Federal Communications Commission reported that the mean wait for repairs for ATT customers was 25. 3 hours. In an effort to improve this service, suppose that a new repair service process was developed. This new process, used for a sample of 100 repairs, resulted in a sample mean of 22. 3 hours and a sample standard deviation of 8. 3 hours. A. Is there evidence that the population mean amount is less than 25. 3 hours? (Use a 0. 05 level of significance. ) B. Determine the p- value and interpret its meaning. 9. 47 You are the manager ot a restaurant that delivers pizza to college dormitory rooms. You have Just changed your delivery process in an effort to reduce the mean time between the order and completion of delivery from the current 25 minutes. A sample mean of 22. 4 minutes and a sample standard deviation of 6 minutes. A. Using the six- step critical value approach, at the 0. 05 level of significance, is there evidence that the population mean delivery time value of 25 minutes? B. At the 0. 05 level of significance, use the five-step p-value approach? C. Interpret the meaning of the p- value in (b). D. Compare your conclusions in (a) and (b). 9. 53 The U. S. Department of Education reports that 46% of full-time college students are employed while attending college (data extracted from The Condition of Education 2009, National Center for Education Statistics, nces. ed. gov). A recent survey of 60 full-time students at Miami University found that 29 were employed. A. Use the five- step p-value approach to hypothesis testing and a 0. 05 level of significance to determine whether the proportion of full-time students at Miami University is different that the national norm of 0. 6. B. Assume that the study found that 36 of the 60 full-time students were employed and repeat (a). Are the conclusions the same? 9. 55 One of the issues facing organizations is increasing diversity throughout the organization. One of the ways to evaluate an organizations success at increasing diversity is to compare the percentage of employees in the organization in a particular position with a specific background to the percentage in a position with that specific background in the general workforce. Recently, a large academic medical center determined that 9 of 17 employees in a particular position were female, whereas 55% of the employees for this position in the general workforce were female. At the 0. 05 level of significance, is there evidence that the proportion of females in this position at this medical center is different from what would be expected in the general workforce? 9. 57 One of the biggest issues facing e-retailers is the ability to reduce the proportion of customers who cancel their transaction after they have selected their products. It has been estimated that about half of prospective customers cancel their transactions after they have selected their products (data extracted from B. Tedeschi, E- Commerce, a Cure for Abandoned Shopping Carts: A Web Checkout System That Eliminates the Need for Multiple Screens, The New York Times, February 14, 2005, p. C3). Suppose that a company changed its Web site so that customers could use a single page checkout process rather than multiple pages. A sample of 500 customers who had selected their products were provided with the new checkout system.

Key To Success For Implementation Of IMC

Key To Success For Implementation Of IMC The emergence of integrated marketing communications (IMC) has developed into one of the most significant example of growth and expansion in the marketing discipline (Kitchen, 2003). It has influenced acting and thinking among companies but also state owned companies, authorities and political parties, all facing the realities of rivalry in an open economy (Smith, 1996). Today, integrated communications has developed into an expansive discipline that links marketing to a number of other grounds, including corporate culture, corporate design, corporate communication and public relations (Christensen et al., 2008). IMC has received significant interest in both the practitioner and academic communities, since the beginning. The interest played to IMC is largely a purpose of its strong appeal which makes good sense. Its been more than a decade since the concept was first introduced but however most major businesses have yet to fully apply the ideas contained in the IMC. In fact Schultz, et. al. (1992) state that recognition of IMC has not been as rapid as they thought. The benefits of IMC that Smith et al. (1999) identified are the following: All of the market communications are controlled and managed by the IMC. IMC ensures that brand positioning, personality and messages are conveyed to each part of communication which are delivered from a single reliable strategy. It is said that Relationship Marketing strengthens a bond of devotion with consumers which can also protect them from the competition. It is a great advantage to keep a consumer for life. IMC can increase the sales by extending messages across numerous communication tools to generate more ways for consumers to be aware of the product and to make a purchase. IMC reduces duplication in photography and graphics as they can be shared in advertising and exhibitions. A single agency is used for all communications so the agency fee is reduced or even if many agencies are used, time is as meetings get all the agencies together for strategic planning or briefings. Thus, it decreases workload and stress levels. Successful IMC campaign needs to find the firm a correct mixture of promotional techniques and tools that define their tasks and the level to which they should be used, and manage their use appropriately. IMC helps in making the communications effective and efficient amongst companies through various concepts such as customer focus, customer empowerment, brand resonance, immersive marketing and emotional bonding. If correctly implemented, the IMC plan could collect data and implement response based on the previously gathered data. Marketing communications derived from the consumer need is able to build value into the service or product and divide it from the competition in the customers minds. BARRIERS TO IMC IMPLEMENTATION Marketers appear to be tired when it comes to modifying the change and investment in their approach to marketing communications. The discussion concerning what marketing communications can be predictable to accomplish has been going on for very long ( Ambler, 2000). In the middle of the rising identification that advertising; mostly in the grown markets mainly carries out a reminder purpose focused largely on protecting the existing market-share. Both the agencies and clients have challenges in generating and implementing the efficient communications agenda. All areas of the diverse marketing communication business carry on to face instability among the media, declining audience and the internet (Douglas, 2003). All this are making the companies reconsider the blend of marketing communication tools with consequences for the usual mass media which may not be capable to gather the wants of the 21st century customers and find their market shares wear down despite of the synergies occurr ing from tactical associations in the media business (Davis and Craft, 2000). Another concern is regarding the advertising practitioners where an occurrence of inside-out idea and practice overcomes (Kitchen and de Pelsmacker, 2004). There are various tactical subjects of concern in the broader discussion concerning the development of IMC along with the long term involvement to marketing practice and theory (Gould, 2000). Duncan (2005) advocated the tactical forecasting and examining of brand relationships is who as well said that priority ought to be given to their most important consumers. But, so far, there is very little proof of purchaser value being resolute by any segment of IMC (Garber and Dotson, 2002). In spite of huge investments, the relationship amongst the multiplicity of IMC and customers is not well understood. Though, observed evidence of the effects of mixtures of media, like print advertising and television (Jin, 2004) is rising. According to the consumer driven strategy, IMC is the main organization of all the brand contact points. Different levels exist, where such integration takes place. The different levels would be the following. Level 1 Tactical co-ordination Level 2 Redefining the scope of marketing communication Level 3 Application of IT Level 4 Strategic and Financial Integration Key to success for implementation of IMC IMC is a theory that must be implemented logically and simultaneously at all levels and functions of a corporation. Marketing functions and Public relations are not the only programs that are integrated which makes the company an example of IMC (Low, 2000). The key tip is to be careful of companies with strong marketing cultures, because topics like corporate reputation will take a back seat to the provincialism of brand management (Pettegrew, 2000). Functional and Structural issues must become a critical part of any effective IMC series. Of particular importance is beginning with a communication czar who will become the principles and evangelist of the IMC implementation attempt (Reid, 2005). Any IMC program must be personalized to the unique character of a particular organizational culture. For an IMC program to work successfully, it must reflect the distinctive culture in which it must function well. EXAMPLES: In spite of the demand, the IMC premise fails to take into account the way most companies are structured and functioned. Many corporations that are believed to be examples of IMC; fail to maintain the IMC principles on a company basis. The examples of Nike and Proctor Gamble will disclose that neither of these companies are functionally or structurally integrated public relations and employee communications with their marketing roles. NIKE Nike- the athletic footwear and attire manufacturer, has been cited as an example of IMC excellence and marketing. In a cover story from Fortune, (Hamel, 1997) states: Ask Nike- CEO Phil Knight what he likes to do best, and he does not falter a beat, he likes to break things. then in the 1980s, he turned his booming athletic shoe corporation into a marketing machine, saturating the airwaves with drastic commercials that highlighted emotion rather than the product. Schultz, et. al. (1992) publicized Nikes success in their IMC book: The thinking behind IMC is that every statement logo, price, promotion, label, distribution should be created to help convince the intention of the competitive advantage. Duncan and Caywood (1996) also include Nike among several companies that have been tremendously successful and based on observation, they are doing brilliant jobs of integrating their communication labors. Nikes breaking the marketing rules of the athletic footwear business which has come at a cost paid by its worldwide company reputation. Given these setbacks, one could argue that Phil Knights tactical wisdom for Nike is more alike to original advertising and horizontal integration than true IMC. There is a little proof that Nikes victory was achieved by the tactical management of all messages and media used by an organization to jointly influence its perceived brand value (Keegan, Moriarty Duncan, 1992). There are missteps that suggest Nikes marketing communications which may not be so ideal. For example, in 1997, Nike followed its patently bold and brash in your face marketing formula in an attempt to gain market share in an international soccer (Thurow, 1997). In Spain, an overwhelmingly Catholic nation, Nike introduced a commercial of Satan and his demons playing against a team of Nike endorsers. Spain refused to allow the commercial to air during primetime. Nike also placed an advertisement in Soccer American magazine saying: Europe, Asia and Latin America: Barricade your stadiums. Hide your trophies. Invest in some deodorant, as Asia and Latin America have been crushed. So will Europe. The world has been warned (Thurow, 1997). And finally, Nike ran an ad on British TV featuring a controversial French soccer player who detailed how spitting at a fan and insulting his coach had won him a Nike contract. Far from having an insight into the soccer market from the customers point of v iew and gaining ground against rival Adidas, Nike garnered a scathing editorial in the International Federation of Football Associations newsletter. Another recent evidence that says Nike is hardly the quintessential IMC company. Nike groped and allowed accusations of child-labor sweatshops in Asia that subcontract the manufacturing of Nike shoes to fester. In 1999, a team of journalists went to document the conditions for themselves, but Nike shut the factories. Prior to this series of incidents, widely published news stories detailed incidents in which poor children in the inner-city were robbing, stealing and seriously injuring peers to obtain expensive Nike shoes such as Air Jordans. Publicly Nike ignored these charges for years. Considering these two incidents, there was a genuine public relation crisis where any company engaged in lawful IMC could have anticipated before it became a crisis. Instead, Nike just kept on marketing until crisis overwhelmed it. Nikes power as an IMC example is, at best overstated. Harris (1998) argues: That master marketer of our times, Phil Knight, likes to point out that while an ad page in Sports Illustrated costs $150,000, no amount of money can buy the front cover where swoosh-bearing athletes appear with great frequency. The omnipresent swoosh has a 90 percent-plus awareness among consumers, enabling it to stand alone. Many seasoned public relations professionals are quick to admit that companies that live by extraordinary market exposure can also die by the same token. In a recent effort to distance itself from its public relations problems, Nike first tried to eliminate its swoosh from its marketing campaigns and replace it with a kinder-friendlier marketing approach that emphasizes fair labor practices, the global community and environment. PROCTER GAMBLE Procter Gamble (PG) is considered by academic scholars to be a world-class marketing company and is said to stand 6th in Fortunes Most Admired Companies 2010 list (Wikipedia). Similar to the Nike brand, PG possesses some of the most particular brands in the world like Tide detergent, Duncan Hines cake mix, Jiff peanut butter, Crest toothpaste and Cover Girl cosmetics. It also has dominant market share with many of its leading brands. Even though, PGs marketing command has a record of external internal communication mistakes suggestive of Nike. PG openly misused both the Rely Tampon crisis and allegations that their packaging sign recognized the companys satanic links. It was said that PG lost face openly and separated employees when it was exposed that the company had phone-tapped a few staffs they had assumed of revealing business information. This was followed by a job of dealing with some of the physiological effects of its new replacement, Olestra. Without bearing in mind the public comeback, they allowed their scientists to name the release of Olestra, anal leakage (Henkoff, 1996), raising an additional sign of public controversy. Recently, PG shot itself in the business reputational base again. The Chief Financial Officer (CFO) declared to the media that PG anticipated to meet its earnings forecast for the end of the quarter. Few weeks later, new CEO, Durk Jager was forced to declare to the same media that they had incorrectly over-estimated their periodical income and that the business would fall very short of its periodical earnings forecast. Over the following week, the companys stock fell sharply as financial markets and shareholders lost faith in the respected company. The Board of Directors of PG then fired Mr. Jager. New CEO, A.G. Lafley must now try to recover the market share and end the defections of many of the companys finest and brightest to the hi-tech industry. Regardless of Harris (1998) categorization to the opposite, these exemplars explain just how far away PG has been working from the essential IMC state of speaking to all stakeholders with a single voice (Schultz, et. Al., 1992). THE PROBLEM WITH IMPLEMENTING AT THE HIGHER LEVEL OF MANAGEMENT Nike and PG do a wonderful job with the marketing side of IMC without incorporating their employee and public relation functions, their company reputations have suffered. IMC theory has given a short shrift to the organizational barriers that often avoid companies from implementing IMC effectively. BARRIERS BETWEEN THE COMPANIES [NIKE AND PG] I have argued that two companies Nike and Procter Gamble, fall far short of the IMC model. Neither company has effectively integrated its many communication functions seamlessly. Both companies are very strong in terms of marketing, but they remain weak in employee communications, public relations or both. The question is, how do companies like these miss the IMC mark? The answer would be to a great level in their organizational structures. Both- Nike and PG are marketing organizations, organized around product marketing. PG demonstrates a brand management association where both staff and line functions are positioned within a companys various brands or products. While, PGs organizational structure has developed over the years, staff communication functions such as public relations and employee communications are organized around and directly support each brand or group of brands. Brands get the most resources and use huge internal influence. Beginning in June 1999, PG undertook a new organizational proposal that created a unit called Global Business Services providing a centralized staff support service across all of its Global Business Units (GBUs). Prior to this idea, each brand unit had its own communication staff functions with little company-wide centralization and control. While Nike uses another form of organization, its purpose and structure still highlight marketing its products and services. CEO- Phillip Knight is Nikes marketing chief and until its recent reputational woes, exemplified its bold approach to the market (Thurow, 1997). Most of the marketing decisions are made by the heads of these business units without the kind of teamwork and central planning required by IMC. Staff communication functions like investor relations, public affairs and human resources have traditionally played support roles. CONCLUSION The concept of IMC is a good one but it only exists at lower level management and not the higher level management and reasons for it are very clearly stated in the passage above.